@therock : IT'S OFFICIAL: Proud to announce our global partnership with @underarmour. A landmark deal where we'll create the "DJ SIGNATURE SERIES" of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. As well as support UA's Connected Fitness initiatives.
Another cool component to this deal is we'll create product capsules in footwear, apparel and accessories inspired by the films I'm working on and the characters I'll play. FOR EX: We're creating innovative swimwear and cool signature rash guards I'll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced SIGNATURE HOBBS gear, that he'll kick that ass in, when we film FAST & FURIOUS 8.
And here's the best part of it all.. yes, we'll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by - but we'll also help continue to build UA's philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials.
This deal's been years in the making and as you can now see it's a game changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands. Let's roll and have some fun along the way.. #UA #DJ #IWill #BloodSweatAndRespect 🏾 * Link is in my bio.
โพสต์เมื่อ 26 ม.ค. 2559 | 00:30 น.
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